The Spirit is a city wide festival that brings together a mix of music, art and rituals in 35+ houses of worship in Amsterdam
— CHALLENGE
Designing For Unity In Sacred Spaces
The Spirit of Amsterdam is 3-day city-wide festival, transforming 35+ houses of worship into venues for theater, music, art, and community gatherings. For their first edition, the festival needed a strategic partner to help conceptualize and execute several festival-owned events that would complement the diverse programming offered by participating venues and artists.
— SOLUTION
Guiding The Spirit — Design And Strategy
Our involvement with The Spirit of Amsterdam took place in two phases. First, we worked closely with festival organizers to develop several concepts for their key locations. This strategic phase focused on creating experiences that would resonate with their target audiences while respecting the unique character of religious spaces. The second phase moved from concept to execution, with our team designing and implementing The Road to Universe at the Westermoskee - one of the festival's flagship installations, featuring a 360-degree projection of the cosmos mapped onto the mosque's central dome.
Project: The Spirit of Amsterdam
Client: The Spirit of Amsterdam
Creative Director: Robert-Jan Glas